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Thursday, December 13, 2012

Guest Post and Giveaway with V. Frank Asaro, author of The Tortoise Shell Code

Hi, everyone! 

I am pleased to participate in  V. Frank Asaro's The Tortoise Shell Code Virtual Blog Tour hosted by Pump Up Your Book.

About Frank:

For forty years V Frank Asaro, J.D., was a gun-slinging litigation lawyer. To escape the combat, he wrote for pleasure on the side, but kept the manuscripts in a drawer. Often he would switch to composing music and writing lyrics, and inventing, too- all to take a break. Disk jockeys across the U.S. played his albums, recorded by world-class guitarist Peter Sprague and his group, with Frank occasionally sitting in. For a time he had played professionally. The inventions also happened at this time –part of the continuing quest for sanctuary. He holds several patents. But the triumph he most would like to share is his inventive contribution to products liability law –Greenman v. Yuba Power Products. He made that as a young lawyer-clerk with the California Court of Appeal. The concept was expanded by the Supreme Court of California, and is now taught in every law school in the English speaking world, including the European Union. He reached the highest lawyer peer review rating by secret ballot, published by Martindale Hubbell, was named Whose Who in American Jurisprudence, and in Who’s Who in the World.

Welcome to Darlene's Book Nook, Frank!

What are these two related books about?

The Tortoise Shell Code is a high-seas legal/crime thriller, with romance, fisticuffs, prison breakouts, revolution, all with a philosophical twist – that of co-opetition.

Universal Co-opetition is a non-fiction work. It explains the axiom that we can better resolve issues and problems if we cooperate while we compete. I mean by that: we synthesize the behaviors of cooperating and competing into one dynamic. For example when we compete in business we’d better do it ethically or customers will evaporate.

The intended audience? 

The audience would be pretty broad from the standpoint of those seeking inhalation of pure entertainment, but I would hope the deep thinkers out there would grasp and appreciate the universal application of the theory of co-opetition. Throughout the book I seed the story with concepts from my non-fiction work Universal Co-opetition. What’s wrong with employing the techniques of Orwell, Ayn Rand, and Huxley et al? Never could I rise to their stratosphere, but one shouldn’t shirk from the inspiration they gave.

Why did you choose this genre?

The Tortoise Shell Code novelized the concept of my non-fiction work Universal Co-opetition. I felt that a high-seas crime/legal thriller is the way to it.

I did not have enough self-doubts about my work to dissuade myself from the perseverance necessary to complete the works.

Early editors of publishing houses liked the concept of Universal Co-opetition, but did not have the courage to take a shot at it. Many years later some of my followers and others adopted the concept to business theory. It exploded from there. I find it now cited in the search engines by a hundred different authors. No. I never experienced self-doubts, only frustration because of delay getting out the concept.

Where is your favourite place to write? 

My favorite place to write is at home.

I write at home in my studio where I enjoy sculpting phrases on my word processor. From there, it’s a short drive to the coffee shop discussions or to the back yard pool – I am in Southern California, you see.

What did you do to prepare yourself for writing these books?

I attended workshops on writing, read how-to books and combined those with my personal adventure experiences and those of friends and acquaintances. As a child, I have to admit, I was a book worm. Getting to high school and beyond, I gravitated to athletics – wrestling, track, cross-country, sailing, horsemanship, snow skiing, scuba diver, but always a book worm.

Who is your publisher and how did you get accepted by them? And did you pitch your book yourself or go through an agent?

I pitched my book myself and was fortunate that the publisher, Bettie Youngs Books and her top editor Mark Clements, actually read it. Their enthusiasm pleasantly surprised me.

What are my promotions thus far?

I am giving interviews to reviewers and hope they will find the material worthy of their endorsement. I have several wonderful endorsements so far, including one on the early draft of Universal Co-opetition from bestselling author Spencer Johnson, of Who Moved My Cheese fame, along with co-authoring The One Minute Manager.

If you could give one book promotion tip to new authors, what would that be?

If you know what you have is good, somehow let the readers know that. Persevere.

Can you tell us a little about your upcoming projects?

I’d like to have The Tortoise Shell Code made into a movie. Other than that I have a few manuscripts about regression in time and ghosts. One set in Alaska and California and one sent in Europe and California.

Thanks for interviewing me. You can find me on the web, or at, or Barnes and, or simply Google the Tortoise Shell Code, or Universal Or My email is

Thanks so much for joining us today, Frank!  It was fun getting to know you better!

One lucky winner will win a paperback copy of Frank's legal thriller, The Tortoise Shell Code.

Off the coast of Southern California, the Sea Diva, a tuna boat, sinks. Members of the crew are missing and what happened remains a mystery. Anthony Darren, a renowned and wealthy lawyer at the top of his game, knows the boat’s owner and soon becomes involved in the case. As the case goes to trial, a missing crew member is believed to be at fault, but new evidence comes to light and the finger of guilt points in a completely unan­ticipated direction.

Now Anthony must pull together all his resources to find the truth in what has happened and free a wrongly accused man—as well as untangle himself. Fighting despair, he finds that the recent events have called much larger issues into question. As he struggles to right this terrible wrong, Anthony makes new and enlightening dis­coveries in his own life-long battle for personal and global justice.

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To enter the giveaway, please complete the Rafflecopter entry form below.

This giveaway is open to Canada/US mailing addresses only  
until 12:00 AM on December 20, 2012.
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Tour Participants

Wednesday, November 7
Interviewed at Pump Up Your Book

Friday,November 9
Guest post at Literarily Speaking

Tuesday, November 13
Interviewed at Examiner

Thursday, November 15
Guest blogging at Beth’s Book Reviews

Monday, November 19
Interviewed at Broowaha

Wednesday, November 21
Interviewed at Review From Here

Monday, November 26
Interviewed at The Writer’s Life

Tuesday, November 27
Interviewed at Literal Exposure

Monday, December 3
Interviewed at Thoughts in Progress

Tuesday, December 4
Guest blogging at My Life. One Story at a Time

Wednesday, December 5
Interviewed at American Chronicle

Thursday, December 6
Guest blogging at Lori’s Reading Corner

Friday, December 7
Interviewed at Divine Caroline

Monday, December 10
Guest blogging at Allvoices

Tuesday, December 11
Guest blogging at Moonlight, Lace, and Mayhem

Wednesday, December 12
Guest blogging at Shine

Thursday, December 13
Guest blogging at Hezzi-D’s Books and Cooks
Guest blogging at Darlene’s Book Nook
Tuesday, January 1
Book reviewed at The Top Shelf
Interviewed at My Book Retreat

Wednesday, January 2
Interviewed at Blogher

Thursday, January 3
Guest blogging at Open Salon

Friday, January 4
Interviewed at The Top Shelf

Monday, January 7
Book reviewed at Miki’s Hope
Interviewed at Minnesota Girl in L.A.

Tuesday, January 8
Guest blogging at Miki’s Hope

Wednesday, January 9
Book reviewed at My Book Retreat
Guest blogging at TBF Reviews

Thursday, January 10
Book reviewed at My Reading Table

Friday, January 11
Guest blogging at My Reading Table

Monday, January 14
Guest blogging at Library Girl Reads

Tuesday, January 15
Book reviewed at Peeking Between the Pages

Wednesday, January 16
Guest blogging at Peeking Between the Pages

Thursday, January 17
Book reviewed at Mary’s Cup of Tea

Friday, January 18
Guest blogging at Redroom

Monday, January 21
Interviewed at Minding Spot
Book reviewed at Gina’s Library

Tuesday, January 22
Guest blogging at Icefairy’s Treasure Chest

Wednesday, January 23
Interviewed at Digital Journal

Thursday, January 24

Friday, January 25
Guest blogging at She Writes

Monday, February 4

Tuesday, February 5
Book reviewed at Teena in Toronto

Wednesday, February 6
Interviewed at As the Pages Turn

Thursday, February 7
Guest blogging at Offbeat Vagabond

Friday, February 8
Interviewed at Examiner

Monday, February 11
Book reviewed at Offbeat Vagabond

Tuesday, February 12
Guest blogging at Newsvine

Wednesday, February 13
Book reviewed at Sand and Succotash


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